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“A unique attribute to design as a development strategy is not to create desirability, but the attempt to sustain this desirability with time. Good design is sustainable per se. Being design driven, sustainable development is a natural part of our organisation. We hope that joining up with other businesses with similar beliefs will inspire more companies to join and challenge conventional thinking,” says Jens Martin Skibsted at Danish bicycle manufacturer Biomega.
The Agenda is printed on uncoated paper from the Munken range. The FSC-certified paper is produced at the mill in the town of Munkedal in western Sweden, where the water that leaves the mill is as clean as the water that goes in. The mill has been successfully working with environment-enhancing measures since the late 1960s.
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Patagonia Clothing
Munken is a fine paper that gives printed material a natural, genuine feel. It is ideal for brochures, books, catalogues and magazines. Munken is produced in white, natural white and cream and comes in various bulks and grammages offering extensive creative opportunities.
* FSC, Forest Stewardship Council, is an international organisation dedicated to promoting environmentally appropriate, socially beneficial, and economically viable management of the world’s forests. Requirements stipulated for FSC-certified forests include respect for the original population’s rights and that biologically valuable forest is managed in such a way that the natural values are preserved. |
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