Amber Highway – a new, high-speed inkjet paper from Arctic Paper

Arctic Paper is introducing Amber Highway, a new paper quality within the Amber product range for the rapidly growing transactional printing market. This paper is custom-made for commercial personalised printing and will be available in two separate qualities – Amber Highway Regular and Amber Highway Super.

Arctic Paper, one of Europe’s leading producers of graphic fine paper, announces a new paper quality within the Amber product range. Amber Highway is a white, uncoated woodfree fine paper dedicated to the latest high-speed inkjet technology. The main application areas are the transactional, direct mail and publishing segments. A major product advantage is its availability in two qualities:

•    Amber Highway Regular is custom-made for what is termed the transactional market, suitable for products such as personalised bank statements or credit card invoices. The quality is particularly suitable for high-speed inkjet, black & white and spot colour printing applications.

•    Amber Highway Super is the prime choice for all kinds of full-colour, high-speed inkjet applications. These are especially common in what is termed the transpromo market, with personalised offerings and ads directed at food, clothing, petrol or other retail customers.
Growing market
High-speed inkjet is currently a major trend in printing, and the market for specific niches, such as transactional and transpromo applications, is growing rapidly all over Europe.

Amber Highway Emial signature

“As a leading producer of fine paper in Europe, we are keen to offer a range of paper that meets both current and emerging market needs,” says Piotr Kowalski, product manager for Amber Highway at Arctic Paper’s Kostrzyn mill, who continues:

“Amber Highway is developed in close collaboration with leading inkjet machine producers. The tests have been successful and the feedback and recommendations for the paper are most favourable. We are looking forward to seeing the full commercial potential of this paper quality.”

Widening product range
Amber Highway is produced at Arctic Paper Kostrzyn in Poland, where annual production is expected to reach 30,000 tonnes in a few years. It is currently available all over Europe and product samples can be ordered from your nearest Arctic Paper sales office.

“We expect Amber Highway to be an important part of our production in the future, helping us to widen our range of products, increase our customer base and tap into emerging market segments.  At Arctic Paper, we want our product portfolio to reflect the market with up-to-date paper qualities, covering everything from commodities and high-end book and design papers to highly specialised papers such as this one”, says Piotr Kowalski.

Amber Highway is available in paper weights of 80 g/m2 and 90 g/m2, in both sheets and reels. Further information and specific details of the qualities can be found on the Arctic Paper website, www.arcticpaper.com/amber  

For further information, please contact:
Piotr Kowalski, Product Manager, Amber Highway, Arctic Paper, phone +48 605 409 228

Amber Highway Regular
Amber Highway Regular is a high-white, technically advanced, uncoated woodfree paper, dedicated to ‘High Speed Inkjet’ technology, especially for the transactional and publishing segments. Amber Highway Regular has been developed for b/w text and spot colour with a medium colour density and is available in 80 and 90 g/m2, in both sheets and reels. This paper is highly recommended for use in different applications, such as statements, invoices, manuals and b/w books. Amber Highway Regular standard products are available as FSC™ and PEFC certified.

Amber Highway Super
Amber Highway Super is a high-white, technically advanced, uncoated woodfree paper, dedicated to ‘High Speed Inkjet’ technology, especially for transpromo, publishing segments and direct mail. Amber Highway Super has been  developed for b/w text and full-colour illustrations with a high colour density and is available in 80 and 90 g/m2, in both sheets and reels. This paper is highly recommended for use in different applications: transpromo statements and invoices, manuals (colour), books (colour), mailings, loyalty programmes and advertising folders. Amber Highway Super standard products are available as FSC™ and PEFC certified.

Friday, 23 May, 2014