The creator and graphic designer Jakob de Tobon, based in Stockholm, has always loved fashion and design, and has always viewed himself as very creative. However, it took a couple of years for Jakob to make a move in his career, since he thought he wasn’t good at drawing. One day, he realized that drawing wasn’t a requirement he needed to be able to work toward his dream, a realization that led to a very important moment in his life.
– I remember that moment very well, still after so many years. It was liberating. I realized that I could work with graphic design anyway, and began to study at Bergh’s School of Communication, says Jakob de Tobon.
From Bergh’s to New York
At the end of his studies, Jakob did his final assignment at a fashion magazine, something that led to a job immediately after school, with the famous agency Visionaire in New York. Even if he got the chance to work with some of the largest luxury brands on the fashion stage, he still felt that he wanted to keep some of his own projects, and the magazine remained an important sidetrack.
– I didn’t get much sleep during the New York-years, but I always strive to do my own thing, and continuing with the magazine S/S/A/W was important to me, says Jakob.
Jakob stayed a couple of years in New York, and simultaneously worked as an art director at V Agency and V Magazine, working with designer brands like Dior, Max Mara and Fendi. He quickly became entrenched into the fashion jungle. With a lot of experience and a strong desire to start something completely on his own, Jakob came back to Stockholm with confidence.
– I started my business, a studio, in Stockholm 2013. I chose to work completely on my own, where I put together teams per project. I now have commissions for companies like H&M, Day Birger et Mikkelsen, Altewaisaome, Chanel and Örjan Andersson, something that of course feels incredibly fun, says Jakob.