Certain creative processes run faster than others, entirely depending on the customer and the concept. Last year, Titus and his team received an urgent order for a workbook in specialized wood, paper, leather and crystals from Swarovski.
– It was three weeks before Christmas and the daughter of a Mexican media boss contacted us. She told us that her father had paper and business cards all over the place. For Christmas, she wanted to give him a folder so he could keep his materials in order. He was about to remodel his office, in mahogany, so we decided to use that material for the attaché case. Within three weeks she had the workbook under the Christmas tree, says Titus.
Titus has completed a larger number of projects since derobehammer.com was founded. Despite the originality of each project, he has difficult time choosing a favorite.
– I like them all. We put a lot of thought, work and heart into all of them. A couple of years ago, I decided to only do work that I like, instead of just surviving and making money. That decision has led me to people with similar mindsets, it’s been fun and inspiring and so much more rewarding, says Titus.
The secret to Titus's success, besides his dedication and creative mind, is his ability to create products based on honesty.
– The most important thing is that you tell honest stories that people can relate to. Anything that is “fake” and gets people into buying things they don’t need, will only put you in a bad spiral. Honesty is the most important thing in our work. If you create a good product, you will never regret creating it, says Titus.
Titus hopes to one day, through the agency, change people's minds on the way they think and act on environmental issues. In recent years, his interest and awareness in environmental issues and consumption have increased. He hopes to create projects that fundamentally change people.
– Once, I read: “we are born with nothing and we die with nothing, in between we should not think that we own anything”, I try to live by that sentiment, says Titus.
Right career choice
Titus has been active in the industry for almost 15 years. His parents have always supported him in all his decisions.
–Today, they both look at me and say that they are so happy to see me happy, about the path I took. For me, it was the best and only thing I could do, because if I had taken over my dad’s company, I would be unhappy by doing work that I would not enjoy and my dad would still be working to this day, says Titus and laughs.