The change of profession
Julianna was discovered by an art teacher, who later inspired her to build a portfolio, and apply to an art college. Her portfolio work was successful, and she got accepted to the National College of Art and Design, in Dublin. At NCAD, she studied visual communication and graduated in 2014. Her career went through a metamorphic phase, and she changed her profession from the technology field. Her first-ever paper sculpture made her realize her mission in life, to create paper sculptures with a touch of graphic design.
– For my first-year final project at National College of Art and Design, I visualized what home means through paper illustrations built on the 3D word itself. Letters H and M were depicting Hungary, my come country, while letters O and E showed my impressions of Ireland, my chosen home, says Julianna.
That experience gave her the insight that she truly loved working with paper, and that the material was about to change her ways and give her new opportunities in life.
– The realization gave me the passion and driving force to immerse into every project I was working on, says Julianna.
Her fascination with creating letters remains. Recently, she finished a project for the Instagram account 36 Days of Type.
– They call for artists and designers to transform a letter into a day, with a guest artist starting each day. I was invited to create number 6 as the guest designer last year, which took me four days to complete. This year, however, I wanted to finish a complete alphabet for 36 Days of Type, in order to challenge myself to make one letter per day, says Julianna.
"The realization gave me the passion and driving force to immerse into every project I was working on"
The sparkle in people’s eyes
Julianna creates paper sculptures for commissioned work, and personal projects. The personal projects mean greater freedom over the process and result. Although sometimes the commercial outsourcer trusts her and lets her creativity run free.
– However, for a designer, there is a well-defined result you need to achieve. For example, Gucci commissioned me to create a stop-motion animation because they liked my artistic style. They gave a very open brief, to introduce their new ACE sneakers. I had complete creative freedom to come up with the idea and colors, says Julianna.
Sometimes Julianna's knowledge of technology is crossed with her creative side. The results are indicative. For her final year project, she built a paper city in 3D where some objects began to move as a reaction to the spectators' movements, since the paper illustrations were linked to an Xbox Kinect sensor.
– The biggest reward is seeing people’s reactions to my work, to see the sparkle in their eyes when they realize that my work is entirely made of paper, a material they are very familiar with, says Julianna.