Anna Sarcletti brought Stefanie Fellinger and Thomas Rose together, a trio that once dreamed about and longed for a creative, free way of combining food and travel as the main topic. In 2014, Anna and Stefanie both worked at the creative agency LOOP in Salzburg. It was during an Easter project, where they would shoot over 100 food pictures, that they found each other and started brainstorming ideas.
– We both knew that we wanted to do something creative on our own, but together. I have always been creative - since I studied at art school back home in Styria. I have a deep interest in anthropology, different cultures, food and traveling - it inspires me. Somehow I wanted to connect that interest with a creative project, says Anna.
Anna has mostly worked digitally with social media, design and photography, while Stefanie has a background in strategic marketing and has worked more towards clients, and helping them structure their content. Thomas Rose, a journalist based in Boston, Anna met during an exchange in Lisbon.
– After the time at LOOP our paths went different ways. I chose to study anthropology and social culture, and traveled to Lisbon where I met Thomas in an art history class. Stefanie started to work with business strategy, wrote a lot and took design classes on the side. I still dreamed of having a big, creative project and decided, at last, it was a magazine I wanted to do, says Anna.
At a coffee shop in Lisbon’s hip LX Factory, Anna introduced Thomas to her concept Salt & Wonder.
– I wrote the first story about Duque Brewpub as sort of a prototype for the writing style of the first issue. From there my role grew and evolved from writing to editing and more. Looking back, Lisbon was the perfect place to begin Salt & Wonder. It’s such a magical place and it feels like we caught it just as it returned to international attention. When we returned a year later for our release party, we already had the impression the city was buzzing louder than the year before, says Thomas.