Recently, David created the brand identity for a restaurant called Kollázs, an establishment at Budapest's most exclusive hotel, The Four Seasons Hotel Gresham Palace Budapest, which he’s very proud of.
– It was a very exciting project, because the client was extremely open-minded and allowed us to use a series of different papers and techniques, like embossing and duplexing for example, says David.
He’s also proud of the “Graphic Europe” travel guide, where he designed a series of artworks mapping Budapest.
– It was an unusual travel guide, which might mainly appeal to graphic designers and other creatives actually. All the content and design is created by local designers and I had the honor of doing Hungary and Budapest’s contributions. We have so much great architecture in this city, which was incredibly fun to illustrate. And although it was almost six years ago, people still remember it well, says David. The series reflect the style of the famous Hungarian-born master, László Moholy-Nagy.
David’s love of gastronomy is evident in his project choices. In one of his projects he worked together with one of Hungary's top chefs, Victor Segal, and David’s brother Áron Baráth, who’s a painter, to create a cookbook based on not only taste but also colors.
– The chef created the dishes and my brother created a painting for each dish inspired by the colors and other visual assets of the ingredients. Besides creating a cookbook containing photos and paintings of the dishes, we also organized an exhibition where fine art and fine dining were celebrated in a special setting. The book won two Gourmand World Cookbook awards, says David.
David grew up with creating and working with paper, something he says is not very surprising when you have a father who is a graphic designer. David's studio, right in the center of Budapest, is full of sketchbooks, paper samples, pencils and rulers; everything he needs for his craft. And there are traces of David’s collection of various business cards, posters, invitations and books from around the world, which he has picked up over the years to inspire himself and his clients. Most of the samples not only present a specific kind of paper, but also interesting techniques.
– The hardest part of my job is to get the client to realize that it is possible to do things differently, that you do not always have to follow the norm. You have to show them rather than tell them, when they touch a finely crafted business card for example, they suddenly realize the added value it can bring. Unfortunately, everyone is stressed out today, so the genuine craft is often excluded due to lack of time. One of our latest project was the cookbook “The Art of Grill”, printed in three languages and 6000 copies, with a silk printed 3D cover, where every single cover had to be made by hand. This means each book is a piece of art and a bit different from the others. The book was very successful and won a lot of prizes, so even if it takes longer and is more expensive, it’s worth it, says David.