The road upwards Riddargatan in Stockholm City is icy.The pale February sun is high in the sky and the sunbeams are dancing between the rooftops. Suddenly the pink cube with big, black letters that form the word Snask, appears. Snask is old fashioned Swedish slang for candy, or maybe something filthy.
In this case, however, it is the name of one of Sweden's most well-known, creative agencies, especially from an international perspective. With great creative knowledge they have, among other things, made design, branding and film for companies such as The Washington Post, Target, Samsung, H&M and the Malmö Festival. The agency has released a book called” Make Enemies & Gain Fans”, and brewed their own beer, called the Snask shower beer.
Once inside, among cardboard, paper, a bar and the dog Gunnar, we find the graphic designer Richard Gray. The man who left the small English island, the Isle of Wight, five years ago and since then remained in Stockholm, with a passion for paper, creating and design. The British accent is heard clearly when he introduces himself and his looks fits just as well on a creative agency as on a member of any grunge band.