Arctic Paper has now developed a new visual design ethos at both product and corporate level. The aim of the new visual style is to clarify and strengthen the company’s external communication.

Paper is the foundation on which many advertising agencies and graphic designers base their creative works. Part of Arctic Paper’s challenge in the process of developing new visual platforms has been to reflect the company’s prominent position in the paper industry. Arctic Paper has great experience, knowledge and tradition of staying one step ahead in a host of areas, such as environmental consideration, service and product range development.

An environmental brochure, corporate brochure and advertisements have recently been developed in line with the new design ethos for Arctic Paper. The newsletter Challenges has also been given a face-lift.

The current campaigns for Munken and Arctic, as well advertisements for Amber, have also been based on the new communication platforms for Arctic Paper’s three product brands.

“We’re convinced the new platforms and our new visual design ethos will enable us to communicate more consistently and uniformly on the various European markets, thereby creating a bigger impact on the market,” says Hans Karlander, Marketing Director at Arctic Paper.

Arctic Paper’s target groups are printing houses, designers, book publishers and end consumers who use high quality paper in their creative work. Several of the paper qualities in the range are also FSC-certified.