Revolutionizes the art scene
Boris motivation is to mediate an understanding of the content and core message of the book, all based on his design decisions. His main priority is to make the book accessible to the readers by his choice of pictures, typography, structure and paper.
– I want them to like the book as whole. On the other hand, I want them to not actually know that I am there. I think it’s good when the reader can’t explain what I did there, because it’s just working, he says and emphasizes the importance of choosing the right paper or cover material: – You’re not only consuming a book with the eye, but also by the touch of it.
Lately, he has been involved in a major art project, in addition to designing books and creating catalogues for exhibitions and festivals. He is also in the process of moving to new facilities, leaving his previous studio that was located in a 100-year-old factory, where he and his friends, Martin Šichamn and Tomáš Bertók, architects and Juraj Marko, photographer, had their base.
– We came there in the fall of 2009. Over the last 7-8 years, a strong community was built including 40 different studios. Then, a new owner come along and we had to leave. They had to tear half of the building down. That’s when we decided to found something entirely new, the foundation Cvernovka - one entity to engage everybody and organize for a new cultural space. We wanted to replicate what had happened organically in the old building with all the synergies at a new place. It is important for the whole city and the art scene, says Boris.
At this moment, they are about to move into an old chemistry high school facility. The project took over a year and resulted in long hours for Boris. But it also forced him to get more structure during his working hours and everyday life.
– I’ve learned over the past year to at least have weekends off, and time for my family. This “cultural development” project forced me to structure my time, before that I was very fluid when I was working, says Boris.