2013 Munken Agenda – promoting a common language!

In the 2013 edition of the popular Munken Agenda, Arctic Paper is aiming to uphold the value of a common language. On this theme, Arctic Paper continues to promote a common understanding as the single most important success factor when the paper producer, printer and designer work together to create new artwork.

Last year, the ‘Fika with Art Workers’ web initiative attracted a great deal of attention and was part of Arctic Paper’s endeavour to spread knowledge of paper and processes to a broader target group. This year, the ‘Art Workshop - Munken Guide to Uncoated Paper’, a real heavyweight comprising well over a hundred pages, was launched to further this knowledge.

In the coming year, yet another important step will be taken. When the popular Munken Agenda diary is released shortly – for the fourth year in succession – language, knowledge and common understanding will be central. Arctic Paper will offer interesting curios for the connoisseur as well as humorous – and far too common – misconceptions regarding paper.

Misconceptions pave the way for new knowledge
“There are many people with a deep knowledge of paper and processes but the market is also awash with popular misconceptions,” states Annika Andréasson from Market Communication at Arctic Paper.

She continues: “When working on the Munken Agenda, we wanted to showcase some common misconceptions, how they have arisen and what would be the best way to address them. Above all, it feels meaningful to talk about the value of a common language.”

Extra dimension on the desk
The Munken Design Range, with its wide range of grades, has taken the market by storm. And more and more paper lovers are choosing the Munken Agenda diary. Also this year, their desk will have an added dimension with exciting imagery, inspiration and anecdotes.

In the centre, as usual, is Munken paper from Arctic Paper Munkedals. All six design paper grades are represented in the 2013 edition of the Munken Agenda. Completely in line with tradition, it is also held together with the unusual, yet beautiful and highly practical, French open thread binding, which allows the agenda to remain open at exactly the page you want.

The Munken Agenda 2013 is available from Munken Shop, www.arcticpaper.com/munkenshop from November 2012.

Welcome to a new, successful design year with the Munken Design Range!

For further information, please contact:
Annika Andréasson, Market Communication, Arctic Paper, phone +46 (0)31-63 17 31

Arctic Paper
Arctic Paper S.A. produces and markets extremely high-quality graphic fine paper. The company is listed on the Warsaw Stock Exchange and is one of the leading manufacturers in Europe within its product range. Production takes place in Sweden at the Arctic Paper Munkedal and Arctic Paper Grycksbo mills, in Poland at Arctic Paper Kostrzyn and in Germany at Arctic Paper Mochenwangen. Annual production is in excess of 815,000 tonnes.

The product portfolio comprises Amber, Arctic, G-Print, Munken, Pamo and L-Print. The products are used mainly as design and book paper. Arctic Paper has 1,650 employees and sales offices in 15 countries throughout Europe.

Munken: Teasing the senses – pleasing nature
The Munken papers are high-quality uncoated fine papers. It is environmentally friendly and the ideal choice for companies wishing to convey a genuine natural impression in their printed material. All Munken standard products are available as Forest Stewardship Council (Forest Stewardship CouncilTM)* and Promoting Sustainable Forest Management (PEFC) certified.

Munken Polar Rough, Munken Polar, Munken Lynx Rough, Munken Lynx, Munken Pure Rough and Munken Pure are our design grades.

The Munken book paper range includes Munken Premium White and Munken Premium Cream, which are exclusive wood-free papers for books that last for generations.

Munken Print White and Munken Print Cream are two excellent book papers produced using an optimised blend of wood-free pulp and pulp containing wood.

*) FSCTM – The mark of responsible forest management. www.fsc.org. FSC-C022692

Monday, 8 Oct, 2012