Amber prepares for the kick-off of Euro 2012

Forecast the winning team and download the match schedule at Arctic Paper!

A line-up of 16 teams, 31 matches at eight arenas and a television audience of billions. Impressive figures in the lead-up to the 2012 UEFA European Football Championship in Poland and Ukraine. Football fever has also reached Arctic Paper, which, with the aid of its quality paper Amber, is more than willing to contribute to the atmosphere and excitement.

  • There is nothing new about Amber putting a smile on printers' faces. It offers one of the widest grammage ranges in Europe, as well as excellent printability, superb runnability and quality every time. Add first-rate service and you have the ideal uncoated house paper – Amber makes life easier for printers all over Europe.

  • Football has also been a theme in past in Amber campaigns, with four-colour smileys and footballs in vibrant colours. We are now following the same path, says Martin Folkelind, Market Communication Manager of Arctic Paper.
    - In the preparations for the Euro 2012 bonanza, a brochure will be produced together with a campaign site that will make life more fun and much easier for football fans everywhere.

All fans – whether they are printers or not – will have the chance to take part in this football extravaganza in their own way. In week commencing 12th of March, well ahead of the kick-off, Euro 2012 facts will be launched both in print and on the web, where you can read anecdotes about the teams, download a score card to challenge your friends and predict the outcome of the tournament. You will also find a play chart, a poll to tip the winner and a match schedule that you can download onto your smartphone. Everything in classic Amber fashion in CMYK colours.

For further information, please contact:
Martina Rosendahl, Market Communication Project Manager, Arctic Paper, phone +46 (0)31-63 17 11

Friday, 16 Mar, 2012