Get inspired by Munken
From passion to paper with the creatives own favorite places of inspiration
Keeping your eyes open to what is going on around you is a great way to generate new ideas. At Arctic Paper Munkedals, the creative process is constantly at the center of attention. Here, more than 100 years of experience is gathered to empower creative artwork – through the making of Munken natural papers.
In two recent campaigns, Art Workers and Art Workshop, Arctic Paper has presented the skilled craftsmen and innovative people behind Munken Design Range, and delivered ideas, tips and recommendations on how to achieve the best printing result when using uncoated papers. This time, the creatives are in focus – and the inspiration behind the creative process.
Inspiration is everywhere
In this third book, Heart Works, a group of selected creatives show their favorite places of inspiration around the world, in the search for new impressions to influence their work. It is a journey that takes you to intriguing architecture and beautiful scenery, all shared on the 6 different qualities in the Munken Design Range.
From Arles in France to Asmara in Eritrea; from Kiev in Ukraine to Kivik in Sweden, creators share their impressions in great and small. In crowded cafés, on desolate highways and overlooking mountains, woods and lakes – inspiration is found anywhere and everywhere.
Share your places of inspiration
Close to 80 creators from 22 countries have contributed with their images to the book – and the story continues. Arctic Paper now welcomes more inspiring places, to be published on their web site and shared around the globe with other Munken lovers.
Visit www.arcticpaper.com/heartworks for more information.
“Paper is an amazing material”, says Martin Folkelind, Marketing Manager at Arctic Paper. “It is natural, renewable and recyclable – and absolutely irresistible as a bearer of creative ideas. With Munken Design Range, you can find a suitable paper for every purpose and reflect the image or the feeling you want to convey superbly. It makes us proud to see these images and to read the stories on our paper and we hope to see many more inspiring contributions in the course of the year.”
The book will be available for purchase from week 20 at www.arcticpaper.com/munkenshop
For further information, please contact:
Annika Andreasson, Market Communication Project Manager, Arctic Paper, telephone +46 31 63 17 31
Friday, 3 May, 2013