It’s GO on AMBER for ONE DIRECTION
367 thousand sheets, of AMBER Graphic FSC 120 g/m2, supplied by Arctic Paper, was used for the leading Boy Band, One Direction’s latest book. Entitled ‘Where We Are’, and published by HarperCollins, this 75k print run is the latest in a series of books to be printed ready for the busy Christmas market.
Adrian Sutcliffe, Group Production and Purchasing Manager of HarperCollins, explained “The book had to be an uncoated with FSC Accreditation, and it had to give excellent quality of print. Amber paper’s whiteness allows text and coloured images to be perfectly reproduced. This ensures that the book gives the maximum impact for all One Direction fans!”
Available in a wide range of grammages, Amber is ideal for many applications, including brochures, books, catalogues and direct mail. Its outstanding reliability makes Amber an ideal house sheet.
One Direction – ‘Where We Are’ was printed by BT&D, printed on a 6-colour KBA Rapida 162a.
Rob Slowe, Managing Director of Arctic Paper UK commented on the stock’s popularity: “Amber delivers high quality print results time and time again, giving publishers vital distinction to their books as they recognise the many benefits using a premium paper grade can provide.”
Tuesday, 26 Nov, 2013