Munken nominated for Swedish Design Award
Munken design paper has long been showing the way for designers and creators who want to touch people. This ambition has led to Arctic Paper’s nomination for Svenska Designpriset 2015 (Swedish Design Award 2015). Together with our long-standing agency partner Grow, we are now competing with a project involving the powerful ability of paper to contribute to successful communication by arousing human senses.
Thanks to its tactile, physical properties, paper has a unique ability to create powerful experiences by touching our senses, which is why we have created a whole series of books dealing with exactly that – the five human senses: taste, smell, sight, hearing and touch. There is also a book about intuition, often referred to as the “sixth sense”.
All six books form a box set with the theme “Paper is for real”. And to prove the point, the books are filled with inspiring facts about our senses, in combination with creative printing techniques (embossing, varnishing, foiling, fragrance impregnation, etc.), that add even more dimensions to the experience.
The books take the reader on a journey that explores how our perception works and what triggers our senses – from onomatopoeic words, smelly blue cheese and hot chilli to Braille, love hormones, fluorescent paint, mirages and intuition.
Knowledge and storytelling is gently interspersed with reflections and insights, packed into an inventive and thought-provoking design that enhances the reader’s experiences.
The books are printed on Munken Design Range – uncoated design paper for anyone who wants to convey a genuine, natural impression with their printed material. All this creates an experience that, thanks to the quality, design and tactile feel, touches on the content of the books. All the books are printed by Göteborgstryckeriet.
Svenska Designpriset 2015 is a competition open to anyone working in graphic design and communication. The competition consists of various categories. Arctic Paper and Grow are competing in the “Information – Print” category. Vote for us between 7 and 13 September!
To read more about the award and vote
Thursday, 10 Sep, 2015