World Book and Copyright Day, April 23, 2014 - Arctic Paper – a quality choice all over Europe

Quality never goes out of style. In book production, this is a saying that still holds. Beautifully designed artistic books are in constant demand and are still being produced, even in this digital age.

With World Book and Copyright Day now to be celebrated all over Europe, Arctic Paper proudly announces a high usage rate for its wide range of quality papers in prize-winning books from many countries.
The craftsmanship, knowledge and creativity invested in a good book are enhanced even further by the perfect choice of paper. Designers and book producers all over Europe are living proof of this fact, as they present their finest books to the juries for this year’s many Best Book awards.

Beauty that pays
Not only honour is conferred on the book titles that receive awards. The impact on sales for the prize-winners is often massive. The efforts to produce a winning title could thus also be rewarded with a swift financial return on investment.

Designers in the Nordic countries are especially keen to use paper from Arctic Paper. In Sweden’s oldest book competition, Svensk Bokkonst, The Most Beautiful Book has been named every year since 1933. Last year, this prestigious prize went to the graphic novel The second in line – from the sketchbooks of Mattias Adolfsson, chosen from some 300 entries. This playful and artistic book, which is complemented by an art poster, is printed on the popular Munken Lynx Rough. Of the 25 finalists in the competition, 17 were produced using Arctic Paper’s book and design paper grades.  

The graphical novel The second in line – from the sketchbooks of Mattias Adolfsson was appointed Most Beautiful Book in Sweden recently. Take a look at Mattias’ Facebook page;

Advantage Arctic Paper
Arctic Paper’s various paper grades are equally popular in the Baltic countries. In April, at the Best Book award in Riga, Latvia, 70 per cent of the books that received awards were printed on Munken, Arctic, Amber or G-print qualities from Arctic Paper. At a similar ceremony held in Lithuania in February, the result for use of Arctic Paper qualities was also 70 per cent.

In the Czech Republic, a Most Beautiful Book competition has been held since 1928. For the award-winning books, the impact on sales is traditionally very high. Last year, 15 out of 27 winners were printed on paper from Arctic Paper. This year’s award winners will be announced on World Book and Copyright Day. 

Appeals to all senses
UNESCO is the principal of The World Book and Copyright Day, which is celebrated on April 23 with activities throughout the world. As we approach this year’s celebration, the 19th in succession, we can reflect on the importance of a beautiful and inspiring book.

“A beautiful book appeals to all our senses”, says Martin Folkelind, Marketing Manager at Arctic Paper S.A. “The artistic novel, the coffee table book, the graphic book and the photography book all give us the kind of reward that only nature or art can otherwise provide. Great care should be taken when choosing the right paper for a book in order to make it durable, sustainable, and an exquisite experience for all of us to enjoy.”

World Book and Copyright Day
April 23 is a symbolic date for world literature. It was on this date in 1616 that the great authors Cervantes, Shakespeare and Inca Garcilaso de la Vega all died. It is also the date of birth or death of other prominent authors, such as Maurice Druon, Haldor K. Laxness, Vladimir Nabokov, Josep Pla and Manuel Mejía Vallejo.
It was a natural choice for UNESCO's General Conference, held in Paris in 1995, to pay worldwide tribute to books and authors on this date, encouraging everyone, and in particular young people, to discover the pleasure of reading and gain renewed respect for the irreplaceable contributions of those who have furthered the social and cultural progress of humanity. In this respect, UNESCO created both the World Book and Copyright Day and the UNESCO Prize for Children's and Young People's Literature in the Service of Tolerance.

Tuesday, 22 Apr, 2014