From mood board to print
When an order is placed, an intricate process begins. Franka contacts the client to get more information on what they are looking for. Through meetings or email conversations, Franka tries to find out as much as possible about that person: what color and fonts they like or any special interests they may have. The client sends ten images, of their own choosing, which should represent them as a person. Based on that knowledge, Franka makes a mood board and then starts designing the notebooks or planners.
– My research process takes a long time, searching for inspiration, images and illustrations online. Sometimes, the client wants me to design a font based on their own handwriting, which is a pretty hard work. My goal is to embrace the person’s interests, so if they say they’re in to yoga, for example, I search for inspiring mindfulness quotes to put in the design, Franka says.
When the design is finished, and approved by the client, the planners or the notebooks are sent to a printing factory, where Franka usually takes a hands-on role in the process. She chooses the paper carefully, wanting to find the perfect style to best reflect the client.
– The paper is such an important part of the process, so I always make sure that I can be there to have my say. The end result is dependent on the paper choice, and can be really crucial when it comes to the effect of the colors and the photos, Franka says.