Jakob stayed a couple of years in New York, and simultaneously worked as an art director at V Agency and V Magazine, working with designer brands like Dior, Max Mara and Fendi. He quickly became entrenched into the fashion jungle. With a lot of experience and a strong desire to start something completely on his own, Jakob came back to Stockholm with confidence.
– I started my business, a studio, in Stockholm 2013. I chose to work completely on my own, where I put together teams per project. I now have commissions for companies like H&M, Day Birger et Mikkelsen, Altewaisaome, Chanel and Örjan Andersson, something that of course feels incredibly fun, says Jakob.
Among fashion and beautiful things
Although the studio is going very well, Jakob still has his side project, the fashion magazine S/S/A/W, which stands for Spring/Summer/Autumn/Winter. It continues to evolve, and for every new issue, Jakob tries to get closer to his creative core, as he puts it. The magazine is a project in which he is allowed to experiment freely with materials and designs, and this spring he will focus on redoing the entire graphic profile.
– The magazine is something I’m very proud of and it’s nice to have a project that is free. My commercial clients still get the most time from my schedule, but it’s still liberating to have something where I can create, completely from me, says Jakob.