World Book and Copyright Day, April 23, 2015 - Arctic Paper joins in to celebrate the importance of reading

When the UNESCO initiative World Book and Copyright Day is soon to be celebrated all over the world, Arctic Paper is proud to play an active part. In Germany, 850,000 youngsters in the 4th and 5th grade will receive a free book to mark this important day.
This is an annual initiative taken by the German Reading Association in order to promote reading among young people. This year’s book is printed on an Arctic Paper quality and the company is also one of the sponsors.

The importance of reading skills and good reading habits cannot be stressed too highly. Regardless of the growth of digital media with its focus on film and moving images, the book and the narrated story are still holding their ground – and for good reasons.

Reading skills form the basis of all learning and further understanding in your life. It is thus the single most important factor that determines whether a child will find the school years an exciting and wonderful experience, or an exhausting and turbulent chore.

Reading aloud – a most powerful tool to support reading skills
Research shows that the foundation for reading skills can be laid at a very early stage in a child’s life. Reading aloud to a young child, from just a few years of age, helps the child explore language and understand and digest more complex texts later in life.*

”Reading aloud is an excellent opportunity for parents to initiate their children into the marvellous world of words, language and storytelling,” says Görel Sterner, a well-known Swedish specialist in early language development and special needs education. An author of many reports and books on how to support reading and numeracy skills, she is an authority in the field.
”As you read aloud to them, your children will understand the conventions of the written language – that reading is done from left to right, from top to bottom and so forth. They will also soon discover that letters, sounds, words and stories are part of a common code that you can learn and use,” Görel Sterner states.

Intellectual development and adventure
While reading a story aloud, the written words are pronounced more clearly than in a normal conversation, she continues. This provides a better understanding of how words and language are constructed, and how different stories come with different features. A dramatic story has certain features, a poetic story has others.

”By reading aloud you help your children to develop intellectually and at the same time discover a world of adventure, excitement, knowledge and joy. The more you read to them, the better they will be prepared for school, learning and life,” Görel Sterner concludes.

Germany: Free books for 850,000 children
At Arctic Paper in Germany, Sales Director Alice Albers comes to the same conclusion when choosing how to celebrate the World Book and Copyright Day. This year’s Arctic Paper initiative supports the annual ”Joy of Reading” campaign arranged by the German Reading Foundation – Stiftung Lesen. Together with the German Association of Book Stores and CBJ, a publishing house for youth literature and part of Random House, supported by Deutsche Post, the German mail and logistics group, and ZDF, the public television channel, the Foundation is setting in motion a huge manifestation whereby 850,000 German schoolchildren, from 33,000 classes in the 4th and 5th grade, will receive a book as a present.
Each year, a new book is released under the umbrella name  I give you a story – Ich schenk dir eine Geschichte. This year’s book is The Crocodile Gang on a Secret Mission – Die Krokodilbande in geheimer Mission – an exciting detective story by the popular German children's author Dirk Ahner.

Symbolic and rewarding contribution
”Being part of an initiative like this is truly rewarding”, Alice Albers says. ”Reading skills are important on so many levels. A book is a gift both physically and symbolically and as paper producers we feel especially happy to contribute to the reading skills of young people.”

The book production is sponsored jointly by the publisher, the printer and Arctic Paper. The participating book stores order their books and distribute coupons locally to school classes, where each pupil can exchange a coupon for a free book. 

This year’s book is printed on the paper grade Pamo Classic by Arctic Paper. The paper is produced  in the mill Arctic Paper Mochenwangen.

”We are proud to sponsor this important initiative in Germany and equally proud to join the international celebration in honour of the World Book and Copyright Day,” Alice Albers concludes.

For further information, please contact:
Martina Rosendahl, Market Communication Project Manager, Arctic Paper, phone +46 (0)31-63 17 11. www.arcticpaper.com

*Research facts from: Före Bornholmsmodellen – språklekar i förskolan (Before the Bornholm model – language play at preschool). A textbook and teacher’s manual based on research by professor of psychology Ingvar Lundberg and language development specialist Görel Sterner.

The Book Coupon Initiative – Die Buch-Gutschein-Aktion
This initiative is a German campaign aimed at promoting reading for youngsters aged 10-11 years. Each year, on World Book and Copyright Day, a book is produced that will be distributed via local book stores to youngsters in the 4th and 5th grades throughout Germany – at no cost to the children.
The impressive impact of the campaign is largely due to the commitment of the many book store owners, who order the books at their own expense and then distribute them free to the children. Classes who apply receive coupons which the pupils can exchange for a book at the local book store. This year it is the detective story The Crocodile Gang on a Secret Mission by Dirk Ahner.
This is a joint initiative by the German Reading Foundation Stiftung Lesen, the German Association of Book Stores Börsenverein des Deutschen Buchhandels and the publishing house cbj Verlag – supported by the German mail and logistics company Deutsche Post AG and the German public television channel ZDF. The aim is to encourage teachers and book stores to work together to encourage reading and contribute to the joy of reading for young people.

Pamo by Arctic Paper– the Book Paper Collection
The Pamo range consists of uncoated, wood-containing papers in different shades and bulks and is ideally suited to the requirements of demanding customers. The papers have high opacity and a pleasant feel, and are easy to work with, whatever the bulk. Arctic Paper also supplies surface-sized grades for more ambitious requirements. All Pamo book paper grades FSC™ – The mark of responsible forestry. www.fsc.org. FSC-C022692 and PEFC certified. For further information, please visit www.arcticpaper.com/Pamo

World Book and Copyright Day
April 23 is a symbolic date for world literature. It was on this date in 1616 that the great authors Cervantes, Shakespeare and Inca Garcilaso de la Vega all died. It is also the date of birth or death of other prominent authors, such as Maurice Druon, Haldor K. Laxness, Vladimir Nabokov, Josep Pla and Manuel Mejía Vallejo.
It was a natural choice for UNESCO's General Conference, held in Paris in 1995, to pay worldwide tribute to books and authors on this date, encouraging everyone, and in particular young people, to discover the pleasure of reading and gain renewed respect for the irreplaceable contributions of those who have furthered the social and cultural progress of humanity. In this respect, UNESCO created both the World Book and Copyright Day and the UNESCO Prize for Children's and Young People's Literature in the Service of Tolerance.

Monday, 20 Apr, 2015