Arctic Paper recognises World Book Day:

Preserve the printed word in schools and education!


There is a disconcerting trend where reading comprehension among young people is gradually decreasing. The trend is visible throughout the entire OECD area, where measurements have been carried out every three years since 2000 through the so-called PISA-survey, Programme for International Student Assessment.


When Arctic Paper recognises this year's World Book & Copyright Day, the focus is on the value of reading comprehension and the significance of the printed word in education.


The connection between reading comprehension and performance in different subjects is quite clear. That is why it is disconcerting that every fifth student within OECD today is not even at level-2 of the six-degree scale, which the PISA-survey uses. This means that they lack the necessary reading skills to be able to contribute to society in an effective and productive way. In the latest survey, barely 1 percent of the students meet the highest requirement, level 6.


China and Korea are at the top of the list. The best in Europe at reading comprehension are 15-year olds in Finland, who are ranked third. The Netherlands came in in tenth place.  Several other European countries had considerably poorer results – where Norway, Estonia, Switzerland, Poland, Iceland and Liechtenstein – qualify with a result just slightly above the OECD average.


The PISA-survey points out that in today's largely knowledge-based economies, countries that have the highest results in reading comprehension can also achieve major competitive advantages.  


Changed media habits have an impact

What is impacting the development? Researchers looking for a correlation between technical development and reading cite changed living habits and new usage patterns for media and literature as contributing causes for the trend.


"As paper producers we naturally want to preserve the printed word, which in an educational context cannot be surpassed. There is great value in reading books; books give access to worlds that stimulate the imagination and provide insight and development abilities. The surveys also unequivocally show that it is simpler to assimilate a text in printed form than via other media, for example, digital media," says Hans Karlander, Sales and Marketing Manager at Arctic Paper.


"World Book & Copyright Day is an excellent occasion to encourage the reading of printed books and to promote the vital role of textbooks in schools throughout the world," says Hans Karlander. The day is being celebrated at Arctic Paper in many locations in Europe through local activities in cooperation with authors, book producers and publishers.


For more information please contact:


Hans Karlander, Sales and Marketing Manager, Arctic Paper S.A., +46 (0)31 63 17 08.


Read more about the PISA-study here!


/Place for thumbnail; for example, last year's book photo/



Facts about the World Book and Copyright Day

April 23 has become a symbol for world literature. On this date in 1616, the great authors Cervantes, Shakespeare and Inca Garcilaso de la Vega died. It is also the birthday or date of death for other prominent authors such as Maurice Druon, Haldor K.Laxness, Vladimir Nabokov, Josep Pla and Manuel Mejía Vallejo. 

Therefore, this was a natural date to choose for UNESCO's General Conference, which was held in Paris in 1995, when a special day for a worldwide homage to books and authors was introduced. All people, especially young people, shall have the opportunity to discover the joy of reading, and with respect, see the irreplaceable contributions that authors and publishers have made in regard to social and cultural progress for humanity. For this reason, UNESCO created both the World Book and Copyright Day and UNESCO's Prize for Children's and Young People's Literature in the Service of Tolerance.



About Arctic Paper:

Arctic Paper S.A. manufactures and markets high-quality graphic bond paper. The company is listed on the Warsaw Stock Exchange and is one of the leading European companies in its product area. Manufacturing is done in Sweden at Arctic Paper Munkedals and Arctic Paper Grycksbo; in Poland at Arctic Paper Kostrzyn, and in Germany at Arctic Paper Mochenwangen and comprises a total of over 825,000 tons of paper annually.


The product portfolio consists of the brands Amber, Arctic, G-Print, Munken, Pamo and L-Print. The products are mainly used for design and book paper. Arctic Paper has 1,650 employees and sales offices in 15 countries around Europe.

martedì, 23 apr, 2013