The story about Makerie Studio
Shortly after they found each other, they started to explore the 3D-world and experimented with different techniques. Julie felt like they had a lot of creative freedom at Bath, with possibilities to stretch the borders of a brief and create whatever caught their interest.
– We were fascinated by 3D mostly because it’s so tactile and looks very alive. Just like a sculpture is more dimensional and has a life of its own, compared to something made in 2D. We think it’s a fuller experience to look at something from a 360-degree angle rather than something hanging flat on a wall, says Julie.
Their friendship continued to flourish after university, and they continued to work together when they could, as well as for various artists. Around this time, they decided to create a magnificent peacock in paper, inspired by the book The Great Omar, a precious collection of Persian poems bound by Shepherds Bookbinders in London, which was bought by the store. It was a stepping stone for Makerie Studio. Next up, they approached Fabriano boutique, another inspiring store, and proposed creating their window display. After that, the orders started to roll in and the company grew organically. During the first year, their biggest client was none other than Gucci.
– It developed into a huge order from just one shop window. We were supposed to design one of their windows but it turned into an order of almost 30 window displays. We learned how to put together, and structure, a team. Everyone felt involved and happy about their work effort, says Julie.
It has been seven years since the start, and the clientele consists of several impressive names. Their latest collaboration is Makerie Studio’s absolute biggest. It’s an order for 100 Christmas window displays for the luxury watchmaker brand Omega. It often varies from client to client how much artistic freedom Julie and Joy have during the process.
– We love to create things people are not used to experiencing in daily life. We often get inspiration from our imaginations and old fairy tales to create unusual motifs. Omega’s windows were based on an earlier design we created for them which contained a peacock that had clockwork mechanisms and cogs for tail feathers, Julie says.