Hard market for collage art
Using the expression ‘collage’ is not in itself unique. Many artists use it today. It is a modern way of making art, and a device to advance a story using simple means. Josh Alan believes, however, that his way of doing it stands out. The collage itself is not the end product. Instead, he explores all the different possibilities of taking the collage to new levels, after it is initially created.
– The final piece can either be a photograph, a printed work or a painting. But I struggle every day with what my end product really is. My process is also a little bit different, because I work directly within books as opposed to piecing separate images together. I’m breaking down more than I’m building. My collages always involve of pictures of people, taken from their original context to form something new and invoke some kind of narrative, says Josh.
Working as a collage artist today is not easy. This is partly because of the crowded market, but also because most galleries do not exhibit photos or printed works. They usually search for sculptures or paintings - disciplines that Josh hasn’t chosen to focus on.
– I have carved out a difficult pathway for myself. It’s hard to find a way in. The galleries main concern is paying rent, so they must have work that they can sell for a high price. They simply can’t sell collages for as much as a sculpture or painting. I probably have the skills needed to be able to do that kind of art, but then it would feel like more of a day-job, rather than my passion, says Josh.