The Parisian life and N+CO
Once back in Paris, Nathalie started working in an audiovisual production house as a client director, one thing led to another, and suddenly she had started a career in communications. She worked in that field for quite some years, but always felt she wanted to develop her artistic side and one day work more creatively and differently, and get off the beaten track. Her aspiration was realized in 2014, when she founded the agency N+CO, a project that she hoped and believed would give her more space within the art field. The business idea proved to be very successful. Nathalie receives different artists to her showroom, who work with paper for example, and matches them with the right company and the right assignment. One could call her an artistic matchmaker. The N stands for Nathalie, the agency is the CO and the plus sign symbolizes artists.
– I got inspired by my own artistic family. With N+CO I’m trying to create a kind of similar family, full of different talents, and with the same desire to enjoy projects and always go a little bit further with techniques, says Nathalie Geoffroy.
It all began when Nathalie met two paper artists at an exhibition in Paris, Isabelle and Maryse, both working with paper in different formats, Isabelle does papercutting books and Maryse makes paper sculptures. Nathalie got the idea of matching them with companies who needed help with different campaigns and assignments.
– Since I also have been working with fashion and design, I have a lot of connections in that industry, so it was natural for me to work with luxury brands. So every time I meet a new artist or talent, who wants to be apart of N+CO, I present his or her work for different brands through my newsletter or social media, says Nathalie Geoffroy.