Always a need for knowledge in print
Printmaking is still a very relevant subject to teach and to learn, since we use a lot of printed objects in our everyday life – like different packages, posters, business cards, bags, price tags etc. And even if we consume a lot of digital communication, there will always be a need for physical handicraft. Linn Ahlbom and Marie Kalmnäs both give lectures at Yrgo in Gothenburg. Linn at the program IP Graphical Production and Design, and Marie at Digital Design. Between them they have over 30 years of experience in the creative industry, and they share an interest for graphic design, printmaking and paper – and both love the feeling of a handcrafted and printed product.
– If you look around, there are still quite a few printed things surrounding us. I find it fascinating that people try to claim that print is dead and yet, if they were to look around, print is literally everywhere! So, there is a need for it. I also think people love the way print has a beginning and an end, if you make something digital you can go on and on, and change, add and redo in eternity, says Marie Kalmnäs.