The new generation of analog
Five years ago, Bruno’s son Dimitri followed in his father’s footsteps and began his career at Sonderegger AG. Dimitri had just started studying economics, when an opening at the company came up. Today, he wouldn't dream of a different work situation, he loves that he and Bruno both can be CEO and colleagues, father and son, and simply two employees having a beer or skydiving together. They both share an interest in nonverbal communication and a passion for paper, and are both thrilled of what the future for Sonderegger has to offer.
– We have a super team, with a mix of different backgrounds, which makes it really interesting to work here. But there are still so many things we can challenge ourselves with. We always attempt to find new ways and possibilities to break the borders in ennobling paper for example. It’s just amazing what kind of transformations you can do with paper, says Dimitri Sonderegger, and Bruno continues:
– Even if it’s hard to predict, I see a great future for the analog communication. I have never seen a digital communication where a costumer came back with a feed-back like, ‘how gorgeous’. We need something to touch and feel. I grew up with paper in my father’s factory and I intend to continue using paper hoping that the future generation will do the same, Bruno concludes.