How do I choose paper for a printed matter?

The right paper is essential for many printed projects. Since it can be difficult to know what paper to choose, we here offer you a guide with a number of factors that will support both Graphic Design and Brand Identity projects.


The paper is the most tangible counterpart to what a company stands for and inherent values it represents. The right paper is just as important to a company’s corporate identity as the typography, the colour and the logo. It provides everlasting quality with every “encounter” – in corporate communications and publishing, in classic advertising, sales merchandising and support, in POS literature and direct marketing.

Flick through our guide "How to choose paper" to find a number of suggesting factors that can be taken into account when choosing paper for a printed matter.

Get into paper

If you want to discuss the choice of paper, get paper samples sent to you or need other technical support, just contact your local Arctic Paper sales office.