World ID
The new Munken campaign explores elemental identity codes of humanity aboard Spaceship Earth, presented as a curated journey in five stages that reveal the infinite possibilities of the Munken Design Range.
Inspired by the Golden Record sent into space in 1977 to tell the story of human nulture, the new Munken campaign is an encounter with our planet – seen from a great distance – allowing us to perceive and understand it anew. The centrepiece of the campaign is an elaborately designed and produced box set. It contains five components, each created from Munken paper, each with its own shape and story. Together they form a haptic and inspiring overall experience for the mind and senses.