The paper is the most tangible counterpart to what a company stands for and inherent values it represents. The right paper is just as important to a company’s corporate identity as the typography, the colour and the logo. It provides everlasting quality with every “encounter” – in corporate communications and publishing, in classic advertising, sales merchandising and support, in POS literature and direct marketing.
Flick through our guide "How to choose paper" to find a number of suggesting factors that can be taken into account when choosing paper for a printed matter.